Rather than a sales cycle, Marketo focuses on the revenue cycle that starts from awareness to becoming a customer.

Marketo没有把主要精力放在销售循环，而是放在了从发现一直到成为成交客户的整个收入循环上。

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Marketo revenue cycle benchmarks show that Marketo spends about 50% more than comparable companies on Marketing but less on sales.

Mareto的收入循环基准显示其比其它公司在营销上多花大约50%，而在销售上支出较少。

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Study participants ranked verification of insurance, demographic information and outstanding balances as most important to improving revenue cycle management.

参与研究的排名核查保险，人口信息和未清余额为最重要的是要提高收入周期管理。

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Nor are they a miracle pill that will suddenly heal the broken revenue cycle management strategies at so many U.S. hospitals.

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The rules of engagement need only be done for key tasks such as marketing lead scoring, sales lead follow-up, and revenue cycle conversion calculations.

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This assumes continued declines in sales of long-cycle goods and a 5% decline in revenue companywide.

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